Wireless charging will be in fashion in the coming season. The launch of the new Apple smartphones, which are the first Cupertino devices supporting this technology, is sure to spur the market for wireless charging devices. IKEA has been offering a lamp with a Qi stand for two years, but it has only recently gained popularity. All this owes a new ad.

The marketers of a popular furniture manufacturer are famous from their brilliant ideas. Rumours that the iPhone 8 will support Qi wireless charging technology appeared some time ago. So the marketing specs had some time to think through a new advertising campaign. Of course, IKEA does not use an Apple smartphone anywhere, but bitten apple and distinctive slogans are quite clear.

IKEA Riggad Qi

The RIGGAD lamp wirelessly charges the new iPhone X and other smartphones that support Qi.

Qi is the most popular wireless charging standard in the world. The first smartphone with support of this technology was the Lumia 920 that appeared five years ago. A little later, the LG Nexus 4 came out, which was the first Android device to support Qi. But then wireless charging was more of a technological curiosity than practical functionality, because the technology used at that time was inefficient and the whole charging process took a long time. Therefore, the Wireless Power Consortium released in 2015 an updated version of the Qi standard that already supports fast charging. No wonder that Apple has been slowly introducing this solution to their smartphones.

IKEA Riggad Qi

The RIGGAD lamp also has a USB port that is able to charge the smartphone in traditionally using 2 A current. Will there be a revolution in the furniture industry? I would not expect a sudden rush of tables and desks wirelessly charging our smartphones, but we can expect quite interesting accessories that are still plugged into the power. I wonder what will Xiaomi prepare, because this company recently joined the Wireless Power Consortium. Xiaomi is famous for its smartphones, but it also has lights and other household electrical appliances.

IKEA Riggad Qi

Source: BGR