A month ago, I have informed you about planned Xiaomi Mi Air Purifier 2 premiere in India. Today, the official date has been disclosed. This is the first product from Mi Ecosystem family, which will be officially introduced in India. As you probably know, Xiaomi is not only mobile manufacturer and they have a lot of different electronic devices in their portfolio.
In my opinion, Xiaomi has very strong position on our market and we can say about brand loyalty. I think that this is very good marketing strategy and people will buy this device. Xiaomi has already sent invitation for an event which will take place on September 21. Manu Jain, Xiaomi India Head, posted on Twitter that “every breath of fresh air is equally important!“.
The Xiaomi Mi Ecosystem event will be streamed via YouTube.
You will be able to watch this on the official YouTube channel. It looks little similar to Apple events, on the other hand, Xiaomi learns from the best. The Mi Air Purifier 2 is already available in Chine, where it is priced CNY 699, i.e. about Rs. 7 000. Of course, it will be more expensive in India, because of taxes and export costs. But still, Mi Air Purifier 2 should cost in India less than Rs. 10 000. This is very competitive offer, because this is not ordinary air purifier. This Xiaomi’s devices can be controlled by mobile application which is available on Android and iOS. I am really looking forward to this event. I wonder what other devices Xiaomi will present to us Xiaomi.